13th July 2016
I can’t be held responsible for people disagreeing with what I didn’t say.
Nor should I lose any sleep about being ‘drowned out by a cacophony of dissenting voices’ especially if, as the Racing Post says, much of it was on social media. Most of those people, by definition, don’t read or write more than 140 characters.
Hopefully, there are some thinkers in all three industries – racing, betting and media – who might just take a minute to consider what I did actually say about the TV coverage of racing and look at the potential benefits to all of bringing a wider audience to our sport and, above all, educating them about it and cultivating their interest to a point where they might have their own opinions.
That doesn’t simply mean that we should have TV coverage dominated by behind-the-scenes features – although they are clearly popular and do reach out to a wider audience. We must promote a greater understanding of the sport.
Our media coverage screams out that, ‘if you don’t bet, this is not for you’ and, from what I can see, that cacophony of voices that the Racing Post are referring to is saying exactly the same thing. How clever is that?